Though you may be fully integrated within your own organization, it is the ability to partner outside your organization that is going to bring far-reaching success.
People are the Most Important Thing
The ability to work effectively with many different types of people is the most critical factor in the success of nearly any effort. Even in 'pure technology', it's the people on which the effort depends.
Organizations Also Need Interfaces
If you want more partners to connect then simplify the process. Think of the experiences enabled by the standardized USB cable — then apply that principle to your organizational interfaces.
Partners are Better than Vendors
Whatever the official relationship might be, treat a vendor like a partner and they will start to act like one. No matter what they are selling, they have knowledge and insight that is valuable to you.
Vendors Want to Share Their Wisdom
Even if you don’t buy their product, you can learn a lot about the eco-system, the problem and prospective solutions from what a prospective vendor tells (and doesn’t tell) you in their pitch.
Everyone Shares Some Common Ground
It may take time to find, but everyone shares common goals, beliefs or experiences. Identify those, then frame what you're trying to achieve accordingly, and your message will resonate.
Everyone Works Harder When They Get Something Out of It
Just like you, partners don’t like to waste time, energy, or money. Show them how meeting your needs will also meet theirs and they will work much harder for you.